Woodford are one of South Africa’s leading and largest independently owned car rental establishments whom were in need of a stronger and more targeted organic search and paid presence online. After our initial consultation with Woodford, we identified the problem area and outlined existing opportunities and KPI’s that led to consistent monthly growth across the relevant channels (being SEO and PPC campaigns).
Woodford desired to organically rank better on Google for ‘long term car rental’ keywords and to compete more effectively online against their other car rental counter parts in order to drive more online revenue for their business. Initially, there were a few keywords that Woodford was ranking for such as ‘long term’ or ‘monthly car rental’, but nothing on page 1 at the time before we took on the challenge upon ourselves and over exceeded their expectations.
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As a conclusion, we’ve included below actual screenshots outlining the current organic rank on Google for long term/monthly car hire/rental keywords in South Africa pertaining to the Woodford SEO campaign:
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Furthermore, outlining the same keyword ranking growth that shifted 30-40 ranks up in just under 2 months for the keywords the client desired to rank better on Google: