Overview
Cape Town Collective (CTC) is a R140 million serviced office hub in the Cape Town CBD, offering premium, flexible workspaces, a dedicated legal district, high-speed fibre, meeting facilities, and on-site cafés.
CTC partnered with Capitalize Digital to improve lead quality, reduce inefficient spend, and drive meaningful online enquiries across Google and Meta. The objective was to move away from volume-driven, low-intent lead generation and toward a performance-led acquisition strategy focused on qualified enquiries and real sales opportunities.
The Challenge
Initial performance analysis revealed several barriers:
- Over-reliance on Meta Lead Gen campaigns producing spam and low-quality enquiries
- Traffic sent to generic pages with no real-time availability
- Outdated iframe booking system with poor mobile UX
- No direct online checkout for boardrooms, hot desks, or virtual offices
- Limited capture of high-intent Google search demand
- Misalignment between media strategy and real sales outcomes
This resulted in wasted spend, strained sales resources, and inconsistent conversions.
Our Approach
UX & Conversion Rebuild
We transformed the website into a revenue-focused platform:
- Built a dedicated checkout for boardrooms, hot desks, and virtual offices
- Replaced iframe booking with native, mobile-friendly UX
- Developed real-time “Available Spaces” listings
- Aligned landing pages to campaign intent
This enabled direct transactions instead of enquiry friction.
Google Ads Strategy
- Scaled Performance Max to capture high-intent demand
- Maintained Brand and Private Office campaigns
- Expanded keywords: coworking, meeting rooms, serviced offices
- Optimised toward conversion efficiency and quality
Meta Ads Strategy
- Always-On Lookalike audiences
- Strategic shift from Meta Lead Forms → website conversions
- Traffic driven to high-intent pages
- By Jan 2026, Lead Gen largely deprioritised
Creative Framework
- Ongoing refresh cycles
- Static & GIF formats with human-centric visuals
- Strongest performance from Private & Virtual Office messaging
The Results
Paid Media Impact
Lead & Conversion Growth
- Google Ads conversions +327% (Sep 2025 → Jan 2026)
- Meta website leads +350% in the same period
- Record highs in online enquiries
Cost Efficiency
- Google cost per conversion -77.9%
- Meta cost per website lead -70%
- Higher quality despite lower costs
Quality Wins
- Google PMax & Brand delivered highest-value leads
- Website leads outperformed Meta Lead Gen
- Lookalikes for Private Offices produced best enquiries
- Virtual Office creatives drove Serviced Office conversions
SEO Impact (3 Months vs Previous 3 Months)
GA4
- Organic sessions: +23.4%
- Organic users: +27.8%
- New organic users: +27.9%
- Key events: +238.4%
- Session event rate: +153.4%
Search Console
- Clicks: +24.5%
- Impressions: +15.5%
- CTR: +7.8%
- Avg position: +5.35 places
Last 28 Days
- Clicks: +109.5%
- CTR: +89.5%
Insights
- Growth driven by non-brand searches: office space, rent, virtual office
- Actions grew 10x faster than traffic
- Major CTR momentum confirms relevance
What Cape Town Collective Said
“Capitalize Digital is a breath of fresh air in a complex industry. The team is professional, extremely driven, and everything is clearly explained and task-focused. They truly understand how to create a beautiful user experience while generating meaningful, high-quality leads. We highly recommend them as a trusted growth partner.” – Josh & Directors, Cape Town Collective
Outcome
Cape Town Collective now has:
- High-converting website with real online bookings
- Google & Meta strategy aligned to intent
- Dramatic CPL reductions
- Rapid non-brand SEO growth
- Clear visibility into what drives revenue
The focus is now on smart scaling and retargeting.
Services Delivered
UX & CRO • Web Development • Google Ads • Performance Max • Meta Ads • SEO • Google Business Profile • Conversion Tracking • Ongoing Optimisation
Ready to Scale Your Workspace Brand?
If your marketing is generating noise instead of revenue, we can help you turn traffic into real bookings and qualified opportunities.
Book a strategy session now with Capitalize Digital and let’s build your growth engine.
