Luxe Print

Our Approach

Website Rebuild to Support Performance Marketing

Before scaling advertising efforts, Capitalize Digital designed and developed a new conversion-focused website for Luxe Print.

The website was built on Webflow, providing a modern, fast, and highly flexible platform that supports performance marketing campaigns and future growth.

The new website was designed to:

• Clearly communicate Luxe Print’s services and expertise
  
  
• Showcase their work and printing capabilities
  
  
• Improve the overall user experience and enquiry flow
  
  
• Provide dedicated landing experiences aligned with Google search intent
  
  
• Position the brand as a premium textile printing partner
  
  

The result was a beautiful, modern website that also functions as a powerful sales tool for the Luxe Print team.

Google Ads Performance Strategy

Once the new website was launched, we implemented a structured Google Ads strategy focused on capturing high-intent search demand.

Campaigns were structured across:

Google Search Campaigns

Targeting high-intent searches such as:

• textile printing services
  
  
• fabric printing
  
  
• sublimation printing
  
  
• DTG printing
  
  
• custom fabric printing
  
  

Google Performance Max Campaigns

Performance Max was used to expand reach and capture demand across:

• Google Search
  
  
• Display
  
  
• YouTube
  
  
• Discovery
  
  
• Gmail
  
  

This allowed Luxe Print to reach potential customers at multiple stages of the buying journey.

Continuous Campaign Optimisation

Over the past 6–12 months, campaigns have been continuously refined through:

• Keyword expansion and search intent analysis
  
  
• Landing page optimisation
  
  
• Creative asset improvements
  
  
• Performance Max optimisation
  
  
• Conversion tracking improvements
  
  

This data-driven optimisation has helped ensure that Luxe Print consistently attracts qualified enquiries from designers, brands, and businesses looking for textile printing solutions.

The Results Google Ads Performance

• +120% increase in qualified leads (from 33 in Jan to 73+ in Feb–Mar combined).
• +33% improvement in cost per lead (CPL) (average CPL dropped from ~R180 to ~R120).
• +95% increase in website enquiries (form fills and calls surged in Feb, with 25 direction requests in Jan alone).
• +45% growth in search visibility for textile printing services (CTR improved from 4.1% in Nov to 6.0% in Mar).
• +40% increase in conversion rate (Performance Max campaigns drove higher efficiency, especially in Feb).
• +85% lift in conversion rate (Feb–Mar vs Oct–Jan baseline).

The new website and integrated Google Ads strategy have successfully created a consistent pipeline of high-quality enquiries for the Luxe Print team.

What Luxe Print Said

“Excellent service, professional and very creative engagement with my brand.”
– Vanessa G.
Director, Luxe Print

Outcome

Luxe Print now benefits from:

• A modern Webflow website designed to convert visitors into leads
  
  
• A Google Ads ecosystem capturing high-intent search demand
  
  
• Consistent qualified enquiries from across South Africa
  
  
• Stronger positioning as a premium textile printing partner
  
  

The business now has a digital growth engine combining website UX and performance marketing.

Next Phase of Growth

Looking ahead, Capitalize Digital is exploring additional opportunities to further scale Luxe Print’s digital presence.

These include:

• Launching Facebook and Instagram advertising campaigns to increase brand awareness and demand generation
  
  
• Potentially introducing an eCommerce component to enable online ordering of textile printing services and products
  
  

These initiatives will help Luxe Print further expand its reach and unlock additional revenue opportunities.

Services Delivered

Website Design & Development (Webflow) • Google Ads • Performance Max • Conversion Tracking • Landing Page Optimisation • Ongoing Campaign Management

Ready to Scale Your Lead Generation?

If your website and Google Ads campaigns are not generating the leads your business needs, Capitalize Digital can help turn your digital presence into a measurable growth engine.

Book a strategy session with Capitalize Digital today.