Boost your website traffic with PPC power.

PPC; A cost-effective ad model that drives measurable results.

Our results-driven approach to PPC

We employ a strategic approach to PPC, including research-driven keyword targeting, ad copy creation, landing page optimization, and ongoing campaign monitoring and optimization to drive clicks, conversions, and maximize ROI.

Real clients, proven results

Oliver and the team at Capitalize Digital have transformed JAYCOR’s PPC, remarketing and display advertising campaigns. Their strong attention to detail, fast turnaround and highly professional service has significantly and positively impacted our company’s online presence. Resulting in significant increases in site traffic, conversions and online orders.

Greg Pokroy from Jaycor

"Capitalize's true differentiator lies in their ability to push the envelope by keeping their finger on the pulse when it comes to new developments and exciting opportunities that drive the business further."

Essa Suleman from Woodford Car Hire

"They purchase media on Facebook and Google, target our customers and then report on the results on a monthly basis. They are always available for additional conversations on marketing ideas that we may have."

Adam Young from Rowdy

"I can't say enough good things about Capitalize Digital. They completely transformed our project and brought it to the next level with their expertise in UX."

Lashley Mooi from Altron

In an ever-changing digital environment, their ability to deliver consistent results and offer the latest techniques is what keeps our brand ahead of the competition."

Natasha Christensen from Inospace

Our clients love the work we do, start your PPC journey with Capitalize Digital today.

Let's get started

The benefits of PPC are endless

Get ahead of the competition and boost your bottom line with PPC advertising.

Get the traffic you need

Immediate and tangible results

As opposed to other types of marketing campaigns, PPC offers immediate and targeted results in driving traffic to your website. By partnering with our experienced team, you'll gain access to comprehensive PPC management services that optimize your campaigns for maximum visibility and results.


Cost-effective and quality services

Achieving relevance between your website and search ads is a crucial component of minimizing PPC costs, as paid search remains one of the most critical campaign types in digital marketing. While investing money in paid media is a necessary step, our team leverages precise targeting and impactful creative to drive ROI that justifies the investment.


Aggressively competitive

For emerging companies, a well-executed PPC campaign can effectively level the playing field against established industry brands. By partnering with our PPC team, you can be rest assured that your paid media investments will yield significant returns, enabling your business to grow and compete effectively in your space.


Customisable targeting

Search ads can be targeted with remarkable precision to effectively reach consumers who are most likely to convert, or can be utilized more broadly to raise brand awareness among a wider audience.

work together

We are the only team you will ever need. Get in touch and let's bring your big idea to life.

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Services that reap real ROI

Maximize your business potential by entrusting our expert digital marketing agency to elevate your brand awareness and drive revenue growth through targeted campaigns.


What is the role of a PPC agency?
A PPC agency specialises in managing PPC campaigns for businesses. Their services typically include keyword research, ad creation and optimisation, bid management, landing page optimisation, campaign tracking and reporting. A PPC agency helps businesses maximise their ROI from PPC advertising by implementing strategies to improve ad performance and drive results.
What is remarketing in PPC advertising?
Remarketing, also known as retargeting, is a PPC advertising strategy that involves targeting ads to users who have previously visited your website but did not convert. These ads appear as users browse other websites or social media platforms, reminding them of your brand and encouraging them to return and complete a desired action, such as making a purchase or filling out a form.
How do I create effective PPC ads?
To create effective PPC ads, focus on writing compelling ad copy that grabs attention, includes relevant keywords, and offers a clear call-to-action. Use ad extensions to provide additional information and encourage clicks. Test different ad variations to see what resonates best with your target audience, and continuously monitor and optimise ad performance for maximum results.
What is the role of PPC in digital marketing campaigns?
PPC plays a critical role in digital marketing campaigns by driving targeted traffic to websites, generating leads and conversions, and increasing brand visibility and awareness. It complements other digital marketing channels such as SEO, social media, and content marketing by providing immediate results and precise targeting options, making it an essential component of any comprehensive digital marketing strategy.
How do I track and measure the ROI of my PPC campaigns?
To track and measure the ROI of PPC campaigns, use conversion tracking tools like Google Analytics to monitor key metrics such as conversions, conversion rate, cost per conversion, and return on ad spend (ROAS). Set up conversion tracking goals to attribute conversions to specific ads and keywords, and use performance data to make informed decisions about budget allocation and optimisation strategies.
What are dynamic search ads in PPC advertising?
Dynamic search ads (DSAs) are a type of PPC ad offered by Google Ads that automatically generate ad headlines and landing page URLs based on the content of your website. DSAs use Google's index of your website to match user search queries to relevant pages on your site, making them a flexible and efficient way to target a wide range of search terms.
What is the importance of landing page optimisation in PPC advertising?
Landing page optimisation is crucial in PPC advertising because it directly impacts the effectiveness of your campaigns. A well-optimised landing page can increase conversion rates, improve quality scores, and ultimately lower the cost per acquisition. By aligning landing page content with ad messaging and providing a clear path to conversion, businesses can maximise the ROI of their PPC efforts.
What are the best practices for PPC campaign management?
Best practices for PPC campaign management include conducting thorough keyword research, creating targeted ad groups, writing compelling ad copy, optimising landing pages for conversions, setting realistic budgets and bidding strategies, monitoring campaign performance regularly, and making data-driven adjustments to improve results over time.
What are the advantages of using Google PPC management services?
Google PPC management services offer several advantages, including access to a large audience of potential customers, highly targeted advertising options, flexible budgeting and bidding strategies, real-time performance tracking and reporting, and integration with other Google marketing tools like Google Analytics and Google Tag Manager.
What is the role of Google PPC management in digital marketing?
Google PPC management involves creating and optimising PPC campaigns using Google Ads, the most popular PPC advertising platform. It allows businesses to reach potential customers through text ads on Google search results pages and display ads on the Google Display Network. Google PPC management is essential for businesses looking to increase their online visibility and drive traffic and conversions.
How long does it take to see results from PPC advertising?
The timeline for seeing results from PPC advertising varies depending on factors like industry competitiveness, campaign goals, and budget. While some businesses may see immediate results in terms of increased website traffic and leads, it typically takes a few weeks to a few months to fully optimise campaigns and achieve consistent results.
How do I choose the right PPC agency for my business?
When choosing a PPC agency, consider factors such as industry experience, track record of success, client testimonials, pricing and fees, communication and reporting processes, and the range of services offered. Look for agencies that align with your business goals and have a proven track record of delivering results in your industry.
What are common mistakes to avoid in PPC advertising?
Common mistakes in PPC advertising include targeting broad keywords, neglecting negative keywords, not optimising ad copy and landing pages, ignoring mobile users, setting unrealistic expectations, and failing to track and analyse campaign performance. Avoiding these mistakes and implementing best practices can help maximise the effectiveness of PPC campaigns.
What are the benefits of hiring a PPC management company?
Hiring a PPC management company allows businesses to leverage the expertise of professionals who specialise in PPC advertising. These companies have experience in managing campaigns across various industries, optimising ad performance, and maximising ROI. They save businesses time and resources by handling all aspects of PPC management, from strategy development to campaign execution and monitoring.
How much does PPC advertising cost?
The cost of PPC advertising varies depending on factors like industry competitiveness, keyword competition, and ad quality. Advertisers set a budget for their campaigns and only pay when users click on their ads. Costs can range from a few cents to several pounds per click, and budgets can be adjusted based on performance and goals.
What is the difference between PPC and SEO?
PPC and SEO are both digital marketing strategies aimed at increasing website visibility, but they achieve this in different ways. PPC involves paying for clicks on ads displayed in search results, while SEO focuses on optimising website content and structure to improve organic search rankings. PPC offers immediate results but requires ongoing investment, while SEO provides long-term benefits with a higher upfront time investment.
How do PPC agencies optimise campaigns?
PPC agencies optimise campaigns by continuously monitoring and analysing performance metrics such as click-through rate, conversion rate, and cost per acquisition. They adjust keyword bids, ad copy, targeting settings, and landing pages to improve performance and achieve the client's goals. They also conduct A/B testing to identify the most effective strategies and make data-driven decisions.
How do I measure the success of my PPC campaigns?
The success of PPC campaigns can be measured using key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS). Tracking these metrics allows advertisers to evaluate the effectiveness of their campaigns and make informed decisions to optimise performance.
What is PPC management?
PPC management involves overseeing and optimising PPC campaigns to maximise results while minimising costs. It includes tasks such as keyword research, ad creation, bid management, budget allocation, performance tracking, and ongoing optimisation. PPC management ensures that campaigns are running efficiently and delivering a positive return on investment for advertisers.
What is the role of a PPC agency?
A PPC agency specialises in managing PPC campaigns for businesses. Their services typically include keyword research, ad creation and optimisation, bid management, landing page optimisation, campaign tracking and reporting. A PPC agency helps businesses maximise their ROI from PPC advertising by implementing strategies to improve ad performance and drive results.
What is the difference between PPC agencies and digital marketing companies?
PPC agencies specialise specifically in managing PPC campaigns, whereas digital marketing companies offer a broader range of services, including PPC, SEO, social media marketing, content marketing, and more. While PPC agencies focus solely on PPC advertising, digital marketing companies provide comprehensive marketing solutions to help businesses achieve their goals across multiple channels.
How does PPC marketing work?
In PPC marketing, advertisers bid on keywords relevant to their target audience. When users search for those keywords, the ads are displayed. Advertisers only pay when users click on their ads. The ad placement is determined by factors like bid amount, ad quality, and relevance. PPC campaigns are managed through platforms like Google Ads or Bing Ads.
Why use PPC advertising?
PPC advertising offers several benefits, including immediate visibility in search results, highly targeted audience reach, measurable results, control over budget and spending, and the ability to adjust campaigns in real-time based on performance. It's an effective way to increase website traffic, generate leads, and drive conversions for businesses of all sizes.
What are the different types of PPC ads?
There are several types of PPC ads, including search ads (text ads displayed on search engine results pages), display ads (banner ads shown on websites), remarketing ads (targeted ads shown to users who have previously visited your site), social media ads (ads displayed on social media platforms), and shopping ads (product listings shown in search results).
How do I choose the right PPC keywords?
Choosing the right PPC keywords is the key for success of your campaign. Start by conducting keyword research to identify relevant keywords with high search volume and low competition. Consider factors like relevance to your business, user intent, and the likelihood of converting. Use keyword tools and analytics data to refine your keyword list over time.